• 5 Ways Your Business Can Improve Its Search Engine Rankings

  • Improve your company rankings on Google & search enginesIn an age where most business happens online, not showing up in search engine results (such as Google) can really hurt you. While there’s no shortcut to showing up consistently on the first page of web searches, there are a few quick fixes to help your site to show up on your potential customer’s search results…

    1. HTML tags

    Important HTML tags include the title tag, meta description and meta keywords. Make sure each page of your website has appropriate HTML tags. The title tag of each page should be unique and relevant to that particular page.

    2. Alternative text images

    Ensure that most of the images on your website have alternative text tags. Alt tags are basically descriptions for images. By adding relevant alternative tags to images, you are allowing search engines to recognize them, which will improve the likelihood of your page showing up in search results.

    3. File hierarchy

    How simple is your HTML file hierarchy? Check to see if your website’s pages are logically situated and avoid too many unnecessary folders. For example: ‘NFL=>Teams=>PittsburghSteelers’ is a better folder structure than ‘NFL=>Teams=>NFCEast=>PittsburghSteelers’, because here ‘NFCEast’ is redundant and only serves to push the Steelers page deeper down the order. This complexity makes your site less likely to show up on search results for people searching for Steelers websites.

    4. Sitemap

    A sitemap acts as a navigational guide for your visitors as well as search engines. Does your website have one? If not, then it’s time to put up a site map on your website.

    5. Content quality

    Read your website content to determine its quality. Is your content written for search engines or actual visitors? Is it stuffed with keywords? Does it truly add value to your audience, or is simply there to fill up the page? Answer these questions and make sure it has value for your audience. Value for your audience translates to better search engine rankings.

    While search engine optimization isn’t something we offer, we do have business relationships with those who do and can definitely refer you. However, should you be ready to work on your network or help desk solutions, let City Tech Group be your choice for managed service providers.